The University Book Store has proudly served the University of Wisconsin–Madison and its community since 1894. As a cornerstone institution, it provides essential academic resources, including textbooks and course materials, while also being the premier destination for official Badger clothing, gifts, and accessories. Far more than just a bookstore, it offers a comprehensive selection of everything Wisconsin, from tech and dorm supplies to graduation essentials.
What truly sets the University Book Store apart is its deep commitment to UW–Madison. As the only local, Madison-born retailer for authentic Badger gear, virtually every purchase directly contributes to strengthening the university, empowering students and faculty, and fueling the proud spirit of the Badgers. The store donates millions annually through various partnerships and initiatives, solidifying its role as a trusted partner in education, tradition, and school spirit for over 130 years.
Whether for a first-semester student or a lifelong fan, the University Book Store is dedicated to enriching the Wisconsin experience, making it an unforgettable part of campus life and a vital resource for the entire Badger community.