{
  "id": "j57de45q4mchgy7eavc8a3bwbn8g89w9",
  "slug": "epu-personal-self-defense-system-llc",
  "name": "E.P.U. Personal Self Defense System, LLC.",
  "entityType": "business",
  "description": "E.P.U. Personal Self Defense System, LLC. is a premier personal safety and self-defense training provider based in Milwaukee, WI. Dedicated to empowering individuals and organizations, the company delivers practical training designed to build self-confidence, discipline, and leadership. By teaching essential physical defense techniques alongside verbal de-escalation strategies—such as \"Verbal Judo\"—E.P.U. helps clients develop the mindset and skills necessary to navigate an ever-changing world safely.\n\nThe business offers a comprehensive suite of services tailored to diverse needs, including general self-defense classes, private one-on-one sessions, and highly specialized women's self-defense courses focusing on risk reduction and hands-on defense. Additionally, E.P.U. partners with local businesses and educational institutions to provide proactive public safety training, helping organizations foster secure environments and protect their staff and students.\n\nGuided by their signature \"11 Imperium of Self Defense,\" the expert instructors at E.P.U. emphasize situational awareness, emotional control, and practical crisis management. Whether recovering from trauma, seeking physical conditioning, or preparing for unexpected real-world threats, students gain a reliable foundation for self-reliance and peace of mind.",
  "category": "Fitness & Recreation",
  "subcategory": "Martial Arts",
  "tags": [
    "martial-arts",
    "self-defense",
    "combat-arts",
    "personalized-training",
    "corporate-training",
    "safety",
    "public-safety",
    "fitness",
    "women",
    "education"
  ],
  "contact": {
    "phone": "(414) 861-1643",
    "website": "https://epusds.com/"
  },
  "location": {
    "address": {
      "street": "1037 West McKinley Avenue",
      "city": "Milwaukee",
      "state": "WI",
      "zipCode": "53205",
      "coordinates": [
        43.0469583,
        -87.9254368
      ]
    },
    "city": "Milwaukee",
    "state": "WI"
  },
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    "jsonUrl": "/wisconsin/milwaukee/b/epu-personal-self-defense-system-llc.json",
    "lastUpdated": "2026-10-14T03:59:29.446Z",
    "generatedAt": "2026-10-14T04:18:55.320Z",
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}