{
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  "slug": "wheel-sprocket",
  "name": "Wheel & Sprocket",
  "entityType": "business",
  "description": "Wheel & Sprocket, a family-owned and operated business since 1973, is dedicated to helping every rider in Middleton, WI, and beyond \"Enjoy Your Ride.\" This premier bike shop offers a comprehensive selection of bicycles, including electric, road, mountain, commuter, cargo, and kids' bikes, catering to all cycling needs and skill levels. Their commitment extends to providing a fun and fair shopping environment backed by superior customer service.\n\nBeyond sales, Wheel & Sprocket provides a full suite of services to support the cycling community. Customers can benefit from expert bike repair and maintenance, a helpful bike finder guide to match them with the perfect ride, and professional bicycle fitting to ensure optimal comfort and performance. They also offer convenient bike rentals, a bike trade-in program, and a vast inventory of accessories, clothing, helmets, shoes, car racks, parts, wheels, and tires, making it a one-stop shop for all things cycling.",
  "category": "Retail & Commerce",
  "subcategory": "Specialty Retail",
  "tags": [
    "bike-shop",
    "bike",
    "bicycle",
    "bike-repair",
    "bike-rentals",
    "accessories",
    "electric-bikes",
    "family-owned",
    "personalized-service",
    "community-focused"
  ],
  "contact": {
    "phone": "(608) 820-1166",
    "website": "https://www.wheelandsprocket.com/"
  },
  "location": {
    "address": {
      "street": "6641 University Avenue",
      "city": "Middleton",
      "state": "WI",
      "zipCode": "53562",
      "coordinates": [
        43.0961128,
        -89.4959962
      ]
    },
    "city": "Middleton",
    "state": "WI"
  },
  "socialLinks": {},
  "metadata": {
    "entityUrl": "/wisconsin/middleton/b/wheel-sprocket",
    "markdownUrl": "/wisconsin/middleton/b/wheel-sprocket.md",
    "jsonUrl": "/wisconsin/middleton/b/wheel-sprocket.json",
    "lastUpdated": "2026-03-10T18:01:50.534Z",
    "generatedAt": "2026-03-24T06:30:21.655Z",
    "fileVersion": "1.0"
  }
}