Wheel & Sprocket
Specialty Retail
6641 University Avenue, Middleton, WI 53562 (608) 820-1166 www.wheelandsprocket.comAbout
Wheel & Sprocket, a family-owned and operated business since 1973, is dedicated to helping every rider in Middleton, WI, and beyond "Enjoy Your Ride." This premier bike shop offers a comprehensive selection of bicycles, including electric, road, mountain, commuter, cargo, and kids' bikes, catering to all cycling needs and skill levels. Their commitment extends to providing a fun and fair shopping environment backed by superior customer service.
Beyond sales, Wheel & Sprocket provides a full suite of services to support the cycling community. Customers can benefit from expert bike repair and maintenance, a helpful bike finder guide to match them with the perfect ride, and professional bicycle fitting to ensure optimal comfort and performance. They also offer convenient bike rentals, a bike trade-in program, and a vast inventory of accessories, clothing, helmets, shoes, car racks, parts, wheels, and tires, making it a one-stop shop for all things cycling.
