{
  "id": "j5799800g5af1aqcb85a47xafh82mcs0",
  "slug": "fleet-feet-madison",
  "name": "Fleet Feet Madison",
  "entityType": "business",
  "description": "Fleet Feet Madison, located in Middleton, WI, is dedicated to empowering individuals of all fitness levels to embrace an active, healthy lifestyle. Owned by experienced runners Matt and Jessica Anderson, this local resource serves as a vibrant hub for the running and walking community. Their mission is to ignite the runner in everyone through social experiences and personalized solutions, ensuring every customer finds the perfect fit for their unique needs.\n\nThe store offers a comprehensive range of products and services, including expert shoe and sports bra fittings, apparel, accessories, and solutions for injury prevention and recovery. Staff members provide high-quality customer service, taking the time to understand and evaluate individual requirements before recommending products. This personalized approach ensures that whether you're an entry-level fitness walker or an elite endurance athlete, you receive tailored guidance and the best gear to enhance your exercise experience.\n\nBeyond retail, Fleet Feet Madison fosters a strong community through various training programs, from 5K to marathon distances, and free group runs. They are passionate about supporting local events and creating an inclusive environment where everyone feels motivated to achieve their fitness goals. With a commitment to expert knowledge and community engagement, Fleet Feet Madison is more than just a running store; it's a partner in your active journey.",
  "category": "Retail & Commerce",
  "subcategory": "Specialty Retail",
  "tags": [
    "running-store",
    "shoe-store",
    "retail",
    "community-focused",
    "personalized-service",
    "training-programs",
    "apparel",
    "accessories",
    "fitness",
    "local-expertise"
  ],
  "contact": {
    "phone": "(608) 833-9999",
    "website": "http://www.fleetfeetmadison.com/"
  },
  "location": {
    "address": {
      "street": "8440 Old Sauk Road",
      "city": "Middleton",
      "state": "WI",
      "zipCode": "53562",
      "coordinates": [
        43.075287,
        -89.5292395
      ]
    },
    "city": "Middleton",
    "state": "WI"
  },
  "socialLinks": {},
  "metadata": {
    "entityUrl": "/wisconsin/middleton/b/fleet-feet-madison",
    "markdownUrl": "/wisconsin/middleton/b/fleet-feet-madison.md",
    "jsonUrl": "/wisconsin/middleton/b/fleet-feet-madison.json",
    "lastUpdated": "2026-03-10T18:01:36.902Z",
    "generatedAt": "2026-03-24T06:30:02.071Z",
    "fileVersion": "1.0"
  }
}