{
  "id": "j57c0cb1hrm1n10e75av386hkd82mp57",
  "slug": "via-physical-therapy",
  "name": "Via Physical Therapy",
  "entityType": "business",
  "description": "Via Physical Therapy in Madison, WI, offers a patient-centered approach to physical therapy, designed to bypass the frustrations of the traditional referral and insurance-based model. Founded by Matt Ellison, DPT, CSCS, the practice prioritizes immediate access, flexible scheduling, and personalized care. Patients benefit from one-on-one, hour-long sessions with a Doctor of Physical Therapy, ensuring dedicated attention to their unique needs and goals. This direct-access model allows for quicker appointments and follow-ups, helping individuals return to their desired activities faster and more effectively.\n\nSpecializing in comprehensive rehabilitation, Via Physical Therapy assists clients recovering from injuries, whether they aim to lift grandkids or return to powerlifting. Services extend to detailed movement screens to optimize functional patterns and enhance performance, as well as advanced recovery techniques including manual therapies and dry needling. For those struggling with chronic pain, Via PT provides innovative strategies and support, offering new avenues for relief when other treatments have fallen short. The focus is always on empowering patients with transparent care and effective solutions to improve their movement, reduce pain, and enhance overall well-being.",
  "category": "Healthcare & Wellness",
  "subcategory": "Physical Therapy",
  "tags": [
    "physical-therapy",
    "rehabilitation",
    "therapy",
    "personalized-service",
    "pain-management",
    "wellness",
    "dry-needling",
    "professional",
    "certified-staff",
    "sports-performance"
  ],
  "contact": {
    "phone": "(608) 218-4466",
    "website": "https://viaptmadison.com/"
  },
  "location": {
    "address": {
      "street": "2114 Winnebago Street",
      "city": "Madison",
      "state": "WI",
      "zipCode": "53704",
      "coordinates": [
        43.09445909999999,
        -89.3536823
      ]
    },
    "city": "Madison",
    "state": "WI"
  },
  "socialLinks": {},
  "metadata": {
    "entityUrl": "/wisconsin/madison/b/via-physical-therapy",
    "markdownUrl": "/wisconsin/madison/b/via-physical-therapy.md",
    "jsonUrl": "/wisconsin/madison/b/via-physical-therapy.json",
    "lastUpdated": "2026-03-10T18:00:32.596Z",
    "generatedAt": "2026-03-24T06:28:42.631Z",
    "fileVersion": "1.0"
  }
}