{
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  "slug": "thrill-factory-entertainment",
  "name": "Thrill Factory Entertainment",
  "entityType": "business",
  "description": "Thrill Factory Entertainment is Madison, Wisconsin's premier destination for immersive family fun and entertainment, conveniently located in East Towne Mall. This expansive facility offers an unparalleled array of attractions designed to delight all ages, from classic arcade games and a state-of-the-art bowling alley to thrilling escape rooms, laser tag, and virtual reality adventures. Guests can also explore unique activities like mini golf, a zombie shooting gallery, and a laser maze, all within an exciting environment featuring animatronic dragons.\n\nBeyond individual attractions, Thrill Factory Entertainment specializes in hosting unforgettable events. Whether planning a child's birthday party, a corporate team-building outing, or a festive holiday gathering, flexible spaces and comprehensive packages ensure every occasion is a success. The venue also features a full-service restaurant serving homemade meals and a vibrant Tiki Bar, perfect for recharging or enjoying a cocktail.\n\nCompleting the entertainment experience, Thrill Factory hosts engaging weekly events such as bingo, live trivia, and karaoke, fostering a lively community atmosphere. It stands as Madison's ultimate hub for non-stop excitement, delicious food, and creating lasting memories for families and groups alike.",
  "category": "Entertainment",
  "subcategory": "Event Venue",
  "tags": [
    "event-venue",
    "entertainment",
    "family-friendly",
    "gaming",
    "bowling",
    "laser-tag",
    "virtual-reality",
    "special-events",
    "restaurant",
    "bar"
  ],
  "contact": {
    "phone": "(608) 285-5584",
    "website": "https://www.thrillfactoryentertainment.com/"
  },
  "location": {
    "address": {
      "street": "131 East Towne Way",
      "city": "Madison",
      "state": "WI",
      "zipCode": "53704",
      "coordinates": [
        43.1261965,
        -89.30423379999999
      ]
    },
    "city": "Madison",
    "state": "WI"
  },
  "socialLinks": {},
  "metadata": {
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    "jsonUrl": "/wisconsin/madison/b/thrill-factory-entertainment.json",
    "lastUpdated": "2026-03-10T18:03:21.940Z",
    "generatedAt": "2026-03-24T06:32:15.928Z",
    "fileVersion": "1.0"
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}