{
  "id": "j57857wdf8k39h1hcwp5mef7xn82njqg",
  "slug": "reset-wellness-studio-formerly-the-float-factor",
  "name": "Reset Wellness Studio (formerly The Float Factor)",
  "entityType": "business",
  "description": "Reset Wellness Studio (formerly The Float Factor) in Madison, WI, is a premier, family-owned destination committed to comprehensive mind-body wellness and recovery. Founded by former NFL player Alex Erickson, who brings expertise in performance and recovery, and wellness advocate Kelsi Erickson, dedicated to balance and stress relief, the studio offers a unique blend of services. They provide a welcoming and inclusive space for individuals from all backgrounds to explore transformative practices, fostering a healthier, happier self.\n\nThe studio specializes in a diverse array of innovative therapies designed for exceptional recovery and relaxation. Guests can immerse themselves in the profound benefits of float therapy, which promotes deep relaxation, stress reduction, and enhanced creativity. Experience the invigorating effects of contrast therapy, combining sauna and ice plunges for improved circulation and muscle soreness relief. Additionally, Reset Wellness Studio offers red light therapy for cellular rejuvenation and inflammation reduction, alongside infrared saunas for deep detoxification and muscle recovery. These tailored solutions support enhanced physical performance, mental clarity, and overall holistic well-being.",
  "category": "Healthcare & Wellness",
  "subcategory": "Alternative Medicine",
  "tags": [
    "alternative-medicine",
    "wellness-center",
    "therapy",
    "wellness-focused",
    "relaxation",
    "holistic-care",
    "floatation-therapy",
    "sauna",
    "recovery-support",
    "community-focused"
  ],
  "contact": {
    "phone": "(608) 279-1009",
    "website": "https://www.resetmadison.com/"
  },
  "location": {
    "address": {
      "street": "326 Junction Road",
      "city": "Madison",
      "state": "WI",
      "zipCode": "53717",
      "coordinates": [
        43.067196,
        -89.525151
      ]
    },
    "city": "Madison",
    "state": "WI"
  },
  "socialLinks": {},
  "metadata": {
    "entityUrl": "/wisconsin/madison/b/reset-wellness-studio-formerly-the-float-factor",
    "markdownUrl": "/wisconsin/madison/b/reset-wellness-studio-formerly-the-float-factor.md",
    "jsonUrl": "/wisconsin/madison/b/reset-wellness-studio-formerly-the-float-factor.json",
    "lastUpdated": "2026-03-10T18:00:16.153Z",
    "generatedAt": "2026-03-24T06:28:17.734Z",
    "fileVersion": "1.0"
  }
}