REI
Specialty Retail
7483 West Towne Way, Madison, WI 53719 (608) 833-6680 www.rei.com/stores/madison?y_source=1_MTQ1MzQ3Ni03MTUtbG9jYXRpb24ud2Vic2l0ZQ%3D%3DAbout
REI Madison is your premier destination for outdoor gear and apparel, dedicated to inspiring and equipping everyone to get outside. As a consumer co-operative with over 25 million members nationwide, REI has been fostering a love for the outdoors since 1938. The Madison store provides a comprehensive selection of top-brand gear and clothing for camping, climbing, cycling, fitness, hiking, snowsports, and more, ensuring you're well-prepared for any adventure in the Madison, Wisconsin, area.
Beyond retail, REI Madison offers specialized services to enhance your outdoor experience. Our full-service bike shop provides professional maintenance and repairs, while our ski and snowboard shop ensures your winter gear is perfectly tuned for the slopes. Members can also participate in the Re/Supply program, allowing them to trade in pre-loved gear and shop for quality used items, supporting a circular economy and making outdoor access more sustainable. Our friendly experts are always on hand to offer guidance and help you find exactly what you need for your next outdoor pursuit.