{
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  "slug": "play-it-again-sports-madison",
  "name": "Play It Again Sports Madison",
  "entityType": "business",
  "description": "Play It Again Sports Madison is your premier destination in Madison, WI, for buying, selling, and trading quality used sports and fitness gear. Committed to sustainability, this locally owned and operated store helps keep equipment out of landfills by giving it a second life with new athletes. Shoppers can find a constantly changing inventory of affordable, gently used items, alongside a selection of new brand-name gear for a wide range of sports, including baseball, softball, hockey, golf, lacrosse, and more.\n\nAthletes of all ages can easily sell their no-longer-needed equipment, receiving cash on the spot or a trade-in credit for future purchases. The knowledgeable staff are dedicated to providing expert fitting and guidance, ensuring customers find the right gear for their needs. By choosing Play It Again Sports Madison, you support a local family business that champions community involvement and makes sports accessible and affordable for everyone. It's a win-win for your wallet and the environment.",
  "category": "Retail & Commerce",
  "subcategory": "Thrift & Consignment",
  "tags": [
    "thrift",
    "consignment",
    "sports-store",
    "buy-sell",
    "eco-friendly",
    "used-items",
    "athletic-equipment",
    "community-focused",
    "personalized-service",
    "all-ages"
  ],
  "contact": {
    "phone": "(608) 824-3920",
    "website": "https://www.playitagainsports.com/locations/madison-wi"
  },
  "location": {
    "address": {
      "street": "6674 Odana Road",
      "city": "Madison",
      "state": "WI",
      "zipCode": "53719",
      "coordinates": [
        43.0569995,
        -89.4949252
      ]
    },
    "city": "Madison",
    "state": "WI"
  },
  "socialLinks": {},
  "metadata": {
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    "markdownUrl": "/wisconsin/madison/b/play-it-again-sports-madison.md",
    "jsonUrl": "/wisconsin/madison/b/play-it-again-sports-madison.json",
    "lastUpdated": "2026-03-10T18:01:34.305Z",
    "generatedAt": "2026-03-24T06:30:00.511Z",
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}