{
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  "slug": "planet-fitness",
  "name": "Planet Fitness",
  "entityType": "business",
  "description": "Planet Fitness in Madison, WI, provides a welcoming and inclusive \"Judgement Free Zone®\" where individuals of all fitness levels can pursue their health goals. This club is dedicated to fostering a comfortable and energetic environment, ensuring every member feels accepted and respected, whether they are a first-time gym user or a seasoned fitness enthusiast.\n\nMembers have access to an extensive array of state-of-the-art cardio and strength equipment, including selectorized machines, cable towers, free weights, treadmills, ellipticals, and functional training areas. Beyond traditional workouts, the Madison location offers unique amenities such as HydroMassage™, massage chairs, tanning, and Total Body Enhancement, providing opportunities for relaxation and recovery. Certified trainers are available to guide members through the PE@PF program, offering small group training sessions and personalized exercise program design.\n\nPlanet Fitness is committed to delivering a high-quality experience at an affordable cost. The PF Black Card® membership enhances this value with benefits like access to any Planet Fitness worldwide, the ability to bring a guest anytime, and exclusive digital workouts via the PF App. With a focus on cleanliness, friendly staff, and supportive resources, Planet Fitness in Madison, WI, empowers its members to achieve their fitness aspirations in a non-intimidating setting.",
  "category": "Personal & Consumer Services",
  "subcategory": "Fitness",
  "tags": [
    "gym",
    "fitness",
    "workout",
    "inclusive",
    "personalized-training",
    "group-fitness",
    "relaxation",
    "tanning",
    "certified-staff",
    "digital-workouts"
  ],
  "contact": {
    "phone": "(608) 249-5822",
    "website": "https://www.planetfitness.com/gyms/madison-east-towne-mall-wi?utm_medium=organic&utm_source=extnet"
  },
  "location": {
    "address": {
      "street": "89 East Towne Way",
      "city": "Madison",
      "state": "WI",
      "zipCode": "53704",
      "coordinates": [
        43.124508,
        -89.306094
      ]
    },
    "city": "Madison",
    "state": "WI"
  },
  "socialLinks": {},
  "metadata": {
    "entityUrl": "/wisconsin/madison/b/planet-fitness",
    "markdownUrl": "/wisconsin/madison/b/planet-fitness.md",
    "jsonUrl": "/wisconsin/madison/b/planet-fitness.json",
    "lastUpdated": "2026-03-10T18:04:19.240Z",
    "generatedAt": "2026-03-24T06:33:24.502Z",
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}