{
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  "slug": "penny-mustard-furnishings",
  "name": "Penny Mustard Furnishings",
  "entityType": "business",
  "description": "Penny Mustard Furnishings, located in Madison, WI, specializes in 100% handcrafted, heirloom-quality furniture built to last generations. They offer a vast selection of master bedroom, youth bedroom, dining room, and living room furniture, alongside entertainment centers and case goods, all proudly made in the United States. Each piece is custom-built by skilled Midwest craftsmen, allowing customers to choose their preferred lumber, finish options, and hardware for a truly personalized item.\n\nWhat sets Penny Mustard apart is their commitment to ethical practices and direct-to-consumer value. They bypass traditional middleman markups, ensuring customers receive the highest quality furniture at competitive prices. Furthermore, their environmental thoughtfulness is evident in their sourcing, using lumber from selectively harvested forests where two new trees are planted for every one taken, primarily from the Midwest. This dedication to renewable resources and tight cost controls allows them to offer exceptional value.\n\nBeyond major furniture pieces like sofas, beds, and dining tables, Penny Mustard also provides a wide array of accessories, including mattresses, lamps, rugs, and mirrors, to complete any home. Their finishing process involves meticulous attention to detail, from proper sanding to high-quality finishes, with many collections hand-signed by the builder. This ensures every item from Penny Mustard Furnishings is not just furniture, but a cherished family heirloom.",
  "category": "Retail & Commerce",
  "subcategory": "Specialty Retail",
  "tags": [
    "furniture",
    "furniture-store",
    "home-decor",
    "handcrafted-items",
    "quality",
    "custom-designs",
    "locally-sourced",
    "eco-friendly",
    "accessories",
    "upscale"
  ],
  "contact": {
    "phone": "(608) 506-1255",
    "website": "http://www.pennymustard.com/"
  },
  "location": {
    "address": {
      "street": "1906 West Beltline Highway",
      "city": "Madison",
      "state": "WI",
      "zipCode": "53713",
      "coordinates": [
        43.0358276,
        -89.4133966
      ]
    },
    "city": "Madison",
    "state": "WI"
  },
  "socialLinks": {},
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    "lastUpdated": "2026-03-10T18:01:28.343Z",
    "generatedAt": "2026-03-24T06:29:54.355Z",
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