{
  "id": "j572tdet1rax4zgp8pvy57c1bd82mx86",
  "slug": "old-town-cycles",
  "name": "Old Town Cycles",
  "entityType": "business",
  "description": "Old Town Cycles represents a new paradigm for bike shops in Madison, WI, prioritizing exceptional service above all else. This establishment specializes in the fundamental needs of cyclists: expert bicycle service, essential parts, and utilitarian accessories designed for anyone who rides around town. Unlike traditional shops, Old Town Cycles focuses on maintaining and enhancing your current ride rather than pushing new bike sales or excessive products.\n\nA cornerstone of Old Town Cycles' philosophy is personalized continuity. The owner personally handles every aspect of your experience, from initial consultation and estimates to repairs and payment, ensuring a consistent and accountable point of contact. Customers benefit from competitive labor rates, quick turnaround times for repairs—including immediate service for flats and while-you-wait options for small fixes—and honest pricing on all parts and accessories. The shop is committed to stocking only quality products that have been personally approved, guaranteeing value and reliability without inflated markups.\n\nOld Town Cycles is dedicated to earning trust through skilled craftsmanship and transparent practices. It stands as a reliable resource for the Madison community, offering a straightforward, service-oriented approach to bicycle maintenance and essential gear.",
  "category": "Personal & Consumer Services",
  "subcategory": "Automotive Services",
  "tags": [
    "bike-shop",
    "bike",
    "bicycle",
    "personalized-service",
    "repair",
    "quality",
    "parts",
    "accessories",
    "curated-selection",
    "community-focused"
  ],
  "contact": {
    "phone": "(608) 259-8696",
    "website": "http://www.oldtowncycles.com/"
  },
  "location": {
    "address": {
      "street": "920 East Johnson Street",
      "city": "Madison",
      "state": "WI",
      "zipCode": "53703",
      "coordinates": [
        43.0850471,
        -89.37577929999999
      ]
    },
    "city": "Madison",
    "state": "WI"
  },
  "socialLinks": {},
  "metadata": {
    "entityUrl": "/wisconsin/madison/b/old-town-cycles",
    "markdownUrl": "/wisconsin/madison/b/old-town-cycles.md",
    "jsonUrl": "/wisconsin/madison/b/old-town-cycles.json",
    "lastUpdated": "2026-03-10T18:01:50.081Z",
    "generatedAt": "2026-03-24T06:30:21.347Z",
    "fileVersion": "1.0"
  }
}