{
  "id": "j57a088t7krb0h5pgwrveebkah82my9d",
  "slug": "merchant-madison",
  "name": "Merchant Madison",
  "entityType": "business",
  "description": "Merchant Madison stands as an iconic craft cocktail bar and restaurant in Madison, WI, renowned for its contemporary take on American comfort food. Guests are invited to explore a diverse culinary journey, from sophisticated dinner offerings to Madison's acclaimed downtown brunch, which features hearty breakfast platters and classic brunch cocktails, complemented by strong coffee from Kin-Kin Coffee. The establishment's preeminent craft cocktail bar prides itself on fresh, innovative concoctions, an inclusive N/A cocktail list, boutique wines, and a selection of fresh and heritage beers.\n\nNestled in Madison's historic culinary and entertainment district, Merchant Madison is more than just a dining destination; it's a community gathering place. The venue regularly hosts events steeped in culture and fun, including live music, pop-ups, and special dinners. Committed to fostering an environment of celebration and well-being, Merchant Madison provides a unique and memorable experience for every visitor, whether for a casual meal or a special occasion.",
  "category": "Food & Hospitality",
  "subcategory": "Bar & Grill",
  "tags": [
    "bar",
    "restaurant",
    "grill",
    "craft-cocktails",
    "american-cuisine",
    "brunch",
    "live-music",
    "special-events",
    "community-focused",
    "craft-beers"
  ],
  "contact": {
    "phone": "(608) 259-9799",
    "website": "http://www.merchantmadison.com/"
  },
  "location": {
    "address": {
      "street": "121 South Pinckney Street",
      "city": "Madison",
      "state": "WI",
      "zipCode": "53703",
      "coordinates": [
        43.0742365,
        -89.38101189999999
      ]
    },
    "city": "Madison",
    "state": "WI"
  },
  "socialLinks": {},
  "metadata": {
    "entityUrl": "/wisconsin/madison/b/merchant-madison",
    "markdownUrl": "/wisconsin/madison/b/merchant-madison.md",
    "jsonUrl": "/wisconsin/madison/b/merchant-madison.json",
    "lastUpdated": "2026-03-10T17:59:24.046Z",
    "generatedAt": "2026-03-24T06:27:02.434Z",
    "fileVersion": "1.0"
  }
}