{
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  "slug": "machinery-row-bicycles",
  "name": "Machinery Row Bicycles",
  "entityType": "business",
  "description": "Machinery Row Bicycles has proudly served Madison, WI as a full-service bike shop since 2002. We cater to riders of all levels, offering expert assistance with new bike selection, comprehensive servicing for existing bikes, and friendly cycling advice. Our extensive inventory features a diverse range of bicycles, including hybrid, mountain, commuter, triathlon, road, gravel, touring, and E-bikes, from leading brands like Trek, Giant, Liv, Felt, Moots, and Tern.\n\nBeyond just bikes, we stock a wide array of cycling essentials, from wheels, parts, and accessories to tires, tubes, clothing, helmets, shoes, and car racks. Our highly experienced staff is dedicated to helping you find exactly what you need for your cycling adventures. We also provide valuable services such as professional bike service and repair, bike trade-ins, and bike rentals, ensuring a complete cycling solution for our community. Shop online for convenient in-store or curbside pickup.",
  "category": "Retail & Commerce",
  "subcategory": "Specialty Retail",
  "tags": [
    "bike-shop",
    "bicycle",
    "bikes",
    "repair",
    "rentals",
    "accessories",
    "e-bikes",
    "apparel",
    "online-ordering",
    "community-focused"
  ],
  "contact": {
    "phone": "(608) 442-5974",
    "website": "http://www.machineryrowbicycles.com/"
  },
  "location": {
    "address": {
      "street": "601 Williamson Street",
      "city": "Madison",
      "state": "WI",
      "zipCode": "53703",
      "coordinates": [
        43.075926,
        -89.37504299999999
      ]
    },
    "city": "Madison",
    "state": "WI"
  },
  "socialLinks": {},
  "metadata": {
    "entityUrl": "/wisconsin/madison/b/machinery-row-bicycles",
    "markdownUrl": "/wisconsin/madison/b/machinery-row-bicycles.md",
    "jsonUrl": "/wisconsin/madison/b/machinery-row-bicycles.json",
    "lastUpdated": "2026-03-10T18:01:47.024Z",
    "generatedAt": "2026-03-24T06:30:16.754Z",
    "fileVersion": "1.0"
  }
}