{
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  "slug": "heartland-credit-union",
  "name": "Heartland Credit Union",
  "entityType": "business",
  "description": "Heartland Credit Union, established in 1936 in Madison, WI, is a full-service financial cooperative dedicated to helping members make healthier financial decisions and achieve their dreams. With over 90 years of experience, Heartland offers a wide range of cost-effective products and services, including savings accounts, competitive loans for homes, cars, and businesses, and flexible options like HELOCs and certificates. Their mission is to make members' lives and communities meaningfully better by simplifying financial goals.\n\nWhat sets Heartland Credit Union apart is its deep commitment to the local community and its members. They provide personalized service, understanding the unique needs of Southwestern Wisconsin residents. Beyond traditional banking, Heartland actively engages in community impact initiatives, supported by member involvement. With a digitally focused approach, including their virtual assistant MAIA, and a team led by President/CEO Angela Hanson, Heartland ensures convenient and expert financial guidance to help individuals and businesses thrive.",
  "category": "Financial Services",
  "subcategory": "Banking",
  "tags": [
    "credit-union",
    "banking",
    "financial-services",
    "community-focused",
    "personalized-service",
    "local-impact",
    "loans",
    "savings-accounts",
    "digital-banking",
    "business-solutions"
  ],
  "contact": {
    "phone": "(800) 362-3944",
    "website": "http://www.heartlandcu.org/"
  },
  "location": {
    "address": {
      "street": "944 Williamson Street",
      "city": "Madison",
      "state": "WI",
      "zipCode": "53703",
      "coordinates": [
        43.080635,
        -89.36842039999999
      ]
    },
    "city": "Madison",
    "state": "WI"
  },
  "socialLinks": {},
  "metadata": {
    "entityUrl": "/wisconsin/madison/b/heartland-credit-union",
    "markdownUrl": "/wisconsin/madison/b/heartland-credit-union.md",
    "jsonUrl": "/wisconsin/madison/b/heartland-credit-union.json",
    "lastUpdated": "2026-03-10T18:02:08.238Z",
    "generatedAt": "2026-03-24T06:30:41.188Z",
    "fileVersion": "1.0"
  }
}