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  "slug": "briar-loft",
  "name": "Briar Loft",
  "entityType": "business",
  "description": "Briar Loft is a Madison, WI-based floral design studio born from a deep passion for beautiful flowers and exceptional design. Co-owned by lead designer Ariyl Doran and bookkeeper Alicia Bosscher, the team is dedicated to crafting stunning floral arrangements with meticulous attention to detail and a strong focus on client relationships and community engagement.\n\nTheir design process is an artistic exploration, where much time is dedicated to sourcing and obsessing over fresh blooms months in advance. The studio's creative space allows for an in-depth exploration of color, movement, line, and floral textures, ensuring each creation is unique and thoughtfully composed. Beyond the flowers, Briar Loft curates a selection of handmade vessels, artisan candle holders, and silky ribbons, adding a refined touch to their comprehensive design offerings. They pride themselves on building meaningful connections with every client, delivering designs that reflect both their artistic vision and the client's desires.",
  "category": "Professional Services",
  "subcategory": "Design",
  "tags": [
    "floral-design",
    "florist",
    "flowers",
    "community-focused",
    "personalized-service",
    "custom-designs",
    "curated-selection",
    "gifts",
    "home-decor",
    "upscale"
  ],
  "contact": {
    "phone": "(608) 609-2555",
    "website": "http://www.briarloft.com/"
  },
  "location": {
    "address": {
      "street": "2110 Bashford Avenue",
      "city": "Madison",
      "state": "WI",
      "zipCode": "53704",
      "coordinates": [
        43.0961075,
        -89.3515918
      ]
    },
    "city": "Madison",
    "state": "WI"
  },
  "socialLinks": {},
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    "jsonUrl": "/wisconsin/madison/b/briar-loft.json",
    "lastUpdated": "2026-03-10T18:02:42.187Z",
    "generatedAt": "2026-03-24T06:31:23.486Z",
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}