{
  "id": "j57fh4f4b8scgwhpep8wvz9vd18hyazp",
  "slug": "certco",
  "name": "Certco",
  "entityType": "business",
  "description": "Certco is a premier wholesale grocery distributor based in Fitchburg, Wisconsin, dedicated to serving independent grocers across the Midwest, including Wisconsin, Illinois, Minnesota, Iowa, Indiana, and Michigan. With over 90 years of industry experience, the company supports a large network of retail customers and brand partners by supplying over 60,000 high-quality items stocked daily across three advanced warehouses.\n\nBeyond distribution, Certco distinguishes itself by offering a comprehensive suite of retail support services designed to help independent grocers thrive. These services include full-service advertising, advanced information technology solutions, category management, e-commerce integration, and essential back-office support such as accounting and payroll. Their reliable transportation network ensures timely deliveries, backed by an impressive 97% fill rate.\n\nCertco prioritizes a personalized, face-to-face business model. Rather than treating clients as numbers, their dedicated sales representatives work directly on the road to help store owners optimize their operations. By combining advanced retail technology with traditional customer service, Certco empowers independent grocers to compete effectively in an ever-evolving market.",
  "category": "Wholesale & Distribution",
  "subcategory": "Merchant Wholesale",
  "tags": [
    "wholesale",
    "supplier",
    "merchant",
    "personalized-service",
    "logistics",
    "business-solutions",
    "e-commerce",
    "accounting",
    "it-services",
    "food"
  ],
  "contact": {
    "website": "https://certcoinc.com/"
  },
  "location": {
    "address": {
      "street": "5321 Verona Road",
      "city": "Fitchburg",
      "state": "WI",
      "zipCode": "53711"
    },
    "city": "Fitchburg",
    "state": "WI"
  },
  "metadata": {
    "entityUrl": "/wisconsin/fitchburg/b/certco",
    "markdownUrl": "/wisconsin/fitchburg/b/certco.md",
    "jsonUrl": "/wisconsin/fitchburg/b/certco.json",
    "lastUpdated": "2026-11-10T23:16:15.210Z",
    "generatedAt": "2026-11-12T15:24:31.349Z",
    "fileVersion": "1.0"
  }
}