Wisconsin Environmental Initiative (WEI), based in Madison, WI, has been a purpose-driven leader since 1995, championing initiatives that benefit both the environment and the economy. Guided by its motto, "Doing well by doing good," WEI fosters collaboration among policymakers, businesses, and communities to create lasting, systemic change. The organization is dedicated to balancing today’s environmental challenges with tomorrow’s opportunities, driving innovation and overcoming barriers to achieve measurable results for a thriving, sustainable Wisconsin.
WEI develops innovative policies and tools that empower Wisconsin businesses and communities to achieve credible market distinction while preserving the state’s natural resources. Through its key programs—Green Built Home, Main Street Green, Clean Clear Waters, and Wisconsin Green Growth—WEI delivers visionary yet practical solutions. These initiatives help homeowners, businesses, and municipalities sustain and enhance Wisconsin’s legacy of environmental leadership, reflecting a commitment to long-term impact for future generations.