Maddox Batson, a Nashville-born artist raised in Birmingham, Alabama, is recognized for his blend of neo-traditional Country music with elements of southern rock and pop. He has gained significant attention on social media, accumulating over 200 million views and 3 million followers within five months. Batson will perform alongside Gabby Barrett this August, following the release of his tracks "Tears In The River" and "I Wanna Know," and his recent songwriting credit for the track "Tough," recorded by Lana Del Rey and Quavo.